The conversations that matter in B2B Tech marketing
Generated by Splendid Group
If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.
Executive Creative Director at Splendid Group
After more than three decades working on global brands in multinational agencies, production companies and boutique brand consultancies, Barrie Seppings is now leading the global creative team at Splendid Group to give clients the unfair commercial advantage of ‘creative accelerant thinking’.
Connect with Barrie on LinkedIn
Aileen Hackett is Director of Product Management for Accessibility at ServiceNow, where she leads the development and implementation of accessibility features across the ServiceNow platform. With extensive experience in product management, design systems, and accessibility strategy, Aileen is dedicated to creating inclusive software that meets the diverse needs of enterprise users.
Dr. Alaina Beaver is ServiceNow's Global Head of Accessibility Customer Engagement, bringing over a decade of experience in digital accessibility and inclusive design. She chairs the Accessibility Product Advisory Council, a collaborative initiative that brings together customers to innovate on ServiceNow's products and influence the development roadmap.
Claudia Byrnes is the Group Account Director at Splendid Group, a Global B2B Technology Marketing Agency. As part of her role, Claudia helps both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance.
Dorota Martinez is in the Head of Marketing for Tech Data ANZ. Connect with Dorota on LinkedIn .
Patrick Pathinathan is a highly accomplished Sales Director and Non-Executive Board Director with a proven track record of driving revenue growth, building high-performance teams, and delivering transformative outcomes for clients. My expertise lies in the financial services sector, Mutual Banking, Mining and not-for-profit sector. He is currently a Global Client Director for ServiceNow.
Paula Parkes is the Vice President of Marketing, Asia Pacific for ServiceNow and has a reputation for building businesses, leading transformation change for organisations and consistently exceeding challenging growth objectives in regional and global roles.
Robbie Upcroft is in the Tech Data ANZ leadership team and is responsible for accelerating success in Australia by delivering value across the Microsoft and AWS ecosystems. He previously worked at Microsoft, both in Australia and the UK, and in various channel leadership roles covering both Australia and APAC.
Tina Semple leads the partner and media team at Splendid Group, a Global B2B Technology Marketing Agency, helping both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance.